Volcanic water made in the PhilippinesBulkan Water is an emerging brand of bottled volcanic water.
This mineral water is obtained by the natural filtering of rainwater through the porous rock of the volcanic areas.
A saturated marketAlbeit new, the volcanic water market already has several reference brands.
Bulkan Water bolsters differentiation through a more aggressive style to reach the share of the market of people who are more physically active.
Telling a story The new symbol is an abstract volcano that also communicates the process of obtaining the product: water filtered between the slopes of the mountain.
Appealing to the target audience of the brand, we created a daring and dynamic brand by combining diagonals and robust letters.