A brand to rule them allMercats de València is a conceptual firm that was created to encompass and organize the flea markets of the municipality.
Bringing what's near
The symbol consists of the three most representative types of stalls seen at flea markets arranged in a grid.
The local trade, the personal treatment and the naturalness of sellers and buyers generate in these places a special closeness that is reflected and power in the new brand.
The layout of the manual is based on the typical handmade signs of the market stalls.
ApplicationsSeveral applications of the brand have been developed.
One of the are business cards, unique for each market, that serve to inform the categories of goods sold in each, highlighting the differences between them and encouraging users to discover new markets.
We also have created signs to help identify the positions and make navigation faster and easier.