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A start-up with clear direction

Wopap is a start-up created around a bookkepping app. Its purpose is to offer its users a platform to price and catalog their possessions in a simple and certifiable way through banks and insurance companies.
We developed a predominantly digital use brand that transmits confidence and professionality to its users.

Space and order without limits

The symbol of the new brand symbolizes two contiguous boxes conveying storage and order, while the negative space of its upper faces subtly conforms the infinity symbol.
Accompanied by the logotype, we developed a scalable brand with several alternate versions for its application in the different platforms that transmit freshness, elegance and confidence to the target public of the company's upper-middle class.